●  Journal

Notes on search and websites, for store owners.

Practical articles on ecommerce SEO, AEO and GEO, and the websites that turn visits into orders.

Speed

27 October 2026

Website speed on phones: where ecommerce stores lose shoppers

The most common reasons an ecommerce site is slow on a phone, how to find the heaviest problems, and the order to fix them in.

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Web design

20 October 2026

Shopify website design: what makes a product page sell

The design decisions that make a Shopify product page easier to understand, easier to trust and easier to buy from, on phones and desktops.

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SEO

13 October 2026

What an ecommerce SEO audit should include

The parts of an ecommerce SEO audit that matter, what each one should tell you, and how to tell a useful audit from a long list of warnings.

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Shopify

6 October 2026

Shopify SEO checklist for product and collection pages

A practical Shopify SEO checklist covering product pages, collection pages, duplicate content and the settings most stores get wrong.

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AEO and GEO

29 September 2026

AEO, GEO and SEO: what changes for an online store

AEO, GEO and SEO share a foundation. This explains what each one means for an online store, and what to do first.

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Product pages

22 September 2026

Product page SEO: titles, descriptions and copy that rank and sell

How to write product page titles, descriptions and copy that help a page rank for the search and convince the buyer who lands on it.

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SEO

15 September 2026

How to choose an ecommerce SEO agency: what to ask before you sign

Eight questions that separate an ecommerce SEO partner who explains the work from one who only sells a monthly package.

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SEO

8 September 2026

How long does SEO take for an ecommerce store?

The realistic timeline for ecommerce SEO, month by month, and the four things that decide how fast a store moves.

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SEO

3 July 2026

The Ultimate Guide to Generative Engine Optimization (GEO) in 2026

What generative engine optimization actually is, why it matters in 2026, and the practical strategies, technical fundamentals, and implementation plan brands need to stay visible inside AI-generated answers.

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