● Problem · Links
Ecommerce link building: your store needs the links it takes to rank.
Google treats links from other sites as a signal of trust. Too few of them, or the wrong kind, keeps a good store from ranking above a weaker one. We earn the right links and remove the harmful ones.
Does this sound like you?
Signs this is the problem.
Few other sites link to your store, or the ones that do are unrelated to what you sell.
You have never checked who links to you, or why.
Competitors with weaker products rank above you, with more trusted links.
A previous link-building effort left spammy links that could be holding you back.
How we fix it
Three steps, in this order.
Step 01
Audit the links you have
We check every referring domain. Harmful links are documented, and a removal file is submitted where needed.
Step 02
Find the sites your buyers read
Trade publications, industry blogs and directories where your customers already spend time.
Step 03
Earn links with real content
Guest posts, expert quotes and PR that give the other site a reason to link to you.
What changes
In one six-month engagement, a cleanup of around 200 harmful referring domains went alongside new relevant links. The domain’s rating moved from 43 to 45, and it reached more search terms on page one.
Read the golf equipment case study →How we earn links that help, and remove links that hurt
Links from other sites tell search engines that a store is worth trusting. The right links come from sites your buyers already read. The wrong links, from unrelated or low-quality sites, can hold a store back.
What we do
- Audit. We review every site that links to your store, and identify the ones that are unrelated, low quality or harmful.
- Clean up. Where harmful links are a real problem, we document them and submit a removal request to search engines.
- Earn. We find relevant publications, industry blogs and directories where your buyers spend time, and create content or expert contributions that give those sites a reason to link.
What we won't do
We don't buy links, use link networks or promise a number of links. Those methods can damage a store, and they don't last. Every link we build comes from a real relationship with a relevant site.
Frequently asked questions
How long do links take to show results?
Some take weeks to be published and indexed. Others take months to build trust. We report progress honestly, including the links that didn't happen.
Do we need to approve each link?
Yes. You see every site we contact and every piece of content we propose before it goes out.
Not sure this is your problem?
Describe what you're seeing in one sentence. On a 30-minute call we'll tell you what's behind it and what it would take to fix.
Book a free call →