● Problem · On-page
Product page SEO: your product pages should say what they sell.
Collection pages do most of the selling in ecommerce, and they are often the weakest pages on the site. We rewrite them for the shopper first, then make sure search engines can match them to the right searches.
Does this sound like you?
Signs this is the problem.
Every product title follows the same template, with no real keywords.
Collection pages have a logo and a grid of products, and nothing else.
You rank for your brand name, but not for what you sell.
Titles and descriptions are missing, duplicated or cut off in search results.
How we fix it
Three steps, in this order.
Step 01
Review the priority pages
We start with the collections and products that sell the most, or should sell more.
Step 02
Rewrite for the buyer, then tune
Titles, headings and copy are written around what the shopper needs to know. Search fit comes second, not first.
Step 03
Link guides and products together
Guides link to the products they recommend. Products link back to the guides that help people choose.
What changes
When a collection page says what it sells, in the words buyers use, it can rank for those words. In one engagement, rewritten category pages were part of a plan that grew organic revenue from $4.5K to over $25K a month.
Read the cleaning products case study →How product and collection pages should read
Product and collection pages are where most sales happen, and they're often the weakest pages on a store. The titles are generic, the descriptions are missing and the copy is copied from the supplier. Search engines can't tell what the page is for, and neither can the buyer.
What a strong product page includes
- A title that names the product and states its use.
- A description that tells the buyer what they get.
- An opening paragraph that answers the most common question.
- Specifications in a clear list, with the details buyers search for.
- Images with descriptive alt text, and reviews where you have them.
What a strong collection page includes
A short introduction that says what the collection is for and who it suits. A clear heading. Links to the buying guides that help people choose. And a product grid that is easy to scan on a phone.
How we work
We start with the pages that sell the most, or should. We rewrite titles, descriptions and copy, check the result on phones and desktops, and track how each page performs.
Frequently asked questions
Will you rewrite all our products?
Not at once. We start with the most important pages and extend the work once the results are measured.
Do you use the supplier's product copy?
We use it as a source of facts, but we rewrite it so the page isn't identical to every other store selling the same product.
Not sure this is your problem?
Describe what you're seeing in one sentence. On a 30-minute call we'll tell you what's behind it and what it would take to fix.
Book a free call →