Ecommerce SEO case study: from invisible to page one.

The situation

The client supplies professional-grade cleaning and detailing products for trucking, automotive and marine customers. The range was strong and the niche was clear. Almost none of it showed up in search.

Before the engagement, most priority keywords did not rank in the first 100 results. Buyers looking for truck wash products or foam cannons had no reason to find the site.

What we did

We built the category pages the site was missing, for boat, RV, pontoon and car and truck cleaning. Each one had keyword targeting and clear internal links. Existing product and category pages were rewritten with proper titles and headings. Content covered truck washing, boat and RV cleaning, and detailing technique. Technical fixes handled page speed and broken links, and added structured data. Link building brought in guest posts and partner mentions.

The result, at six months

Organic traffic rose from about 2,000 to over 7,000 visits a month. Top-10 keywords went from 1 to 6, and total keywords in search results rose from 6 to 19.

Monthly organic revenue went from $4.5K to over $25K. Referring domains grew from 57 to 80+, and domain rating rose from 2 to 7, starting from close to zero authority.