● Problem · Technical
Technical SEO for ecommerce: Google can’t read your store properly.
Slow templates, broken links and pages hidden from search cost you visits before anyone sees your products. We find the cause, then fix the worst first.
Does this sound like you?
Signs this is the problem.
Products are live on your site, but they don’t show up in Google.
Search Console reports many pages as "discovered but not indexed."
Product pages take more than a few seconds to load on a phone.
Filters, duplicate collections or redirect chains keep creating extra pages.
How we fix it
Three steps, in this order.
Step 01
Crawl the store like Google does
We map every page Google can reach, and every one it can’t, with the reason for each.
Step 02
Rank issues by revenue impact
Each problem gets a rough effort estimate and the traffic and sales it likely affects. The list is sorted by that.
Step 03
Fix the top of the list and recheck
We ship the most important fixes, then verify them. Anything that didn’t work gets reopened.
What changes
Sites that Google can read cleanly are the ones it is willing to rank. In one six-month engagement, technical fixes were one part of a plan that took a golf equipment store from about 2,000 to over 5,500 organic visits a month.
Read the golf equipment case study →What a technical SEO audit finds, and what we do about it
Technical problems are the quiet ones. A store can have good products, good copy and good links, and still lose visits because Google can't reach or read the right pages. These problems rarely show up in the store itself, so most owners don't know they exist.
The common technical problems
- Pages Google can't reach. Products that sit deep in the site, with no links pointing to them.
- Pages that shouldn't be indexed. Filter combinations and internal search results that add noise without adding value.
- Redirect chains and broken links. Each extra step slows the page and wastes the search signal.
- Duplicate pages. The same product in several collections, with several URLs competing with each other.
- Slow templates. A theme that loads heavy code on every page.
How we find them
We crawl the store the way a search engine does, and compare the results with Google Search Console. We look at which pages are indexed, which aren't, and why. We check speed on real devices, and we review the structured data.
How we fix them
We rank each problem by how much traffic and revenue it likely affects, and fix the most important ones first. Each fix is tested, and we check the results in the next crawl.
Frequently asked questions
Do we need developer access?
Often, yes. Some technical fixes need changes to the theme or site code. We'll tell you what's needed and who should make the change.
How long does a technical audit take?
Most stores can be crawled and reviewed in one to two weeks. The fixes that follow depend on the size of the store.
Not sure this is your problem?
Describe what you're seeing in one sentence. On a 30-minute call we'll tell you what's behind it and what it would take to fix.
Book a free call →