Ecommerce SEO case study: from page three to page one.

The situation

The client sells premium golf equipment: clubs, wedges, irons, putters, bags and training gear. The products were priced fairly and the reviews were strong. The problem was visibility. The site was almost invisible for the searches its own buyers typed every day.

A shopper searching for beginner irons or affordable clubs never saw the brand. The category is dominated by a handful of big brands with years of accumulated authority.

What we found

Five problems were holding the site back, and they compounded each other. Category pages had no keyword targeting. There were no buying guides or comparisons. Pages were slow, metadata was duplicated and schema was missing. The backlink profile carried years of low-quality links. And there was no content for golfers still choosing equipment.

What we did

We ran six workstreams together: keyword research, on-page work, technical fixes, a backlink cleanup, content strategy and link building. Category pages were rewritten around buyer intent. Buying guides covered wedges, irons, beginner sets and putters. The technical pass fixed slow pages, duplicate metadata and broken links, and added product and FAQ schema.

The result, at six months

Organic traffic rose from about 2,000 to over 5,500 visits a month. Top-10 keywords went from 8 to 22, and 14 keywords reached page one. Monthly organic revenue went from $2.8K to over $18K.

The backlink cleanup reduced referring domains from 591 to 391, removing around 200 toxic or spammy ones. Domain rating went from 43 to 45.