Industries we serve
- Ecommerce & DTC
- Fashion & Apparel
- Beauty & Personal Care
- Home & Furniture
- Health & Wellness
- B2B / Professional Services
What's included
The scope, in plain terms.
Platform Evaluation & Recommendation
Before a single campaign launches, we assess your ad spend vs revenue trend and recommend Meta, Google, or both — with reasoning, not defaults.
Full-Funnel Campaign Builds
Prospecting, retargeting, and retention campaigns structured around your margins and customer lifetime value.
Ad Creative & Copy Iteration
Continuous creative testing — hooks, angles, and formats refreshed before fatigue erodes your returns.
Revenue-Tied Reporting
Weekly reporting that ties spend to revenue, not vanity metrics — you see ROAS, CPA, and contribution, not just clicks.
AI accelerates
The fast part.
AI accelerates audience research, drafts ad copy variants at volume, and surfaces anomalies in campaign data hours after they appear — not at the end of the month.
Your strategist owns
The accountable part.
Your strategist owns the platform recommendation, budget allocation, and every creative decision. Nothing goes live without human review, and scaling decisions are always made by a person accountable to your revenue target.
Our Evaluation Framework
Six steps before we spend a dollar.
Most agencies default to running both platforms. We run a six-step evaluation first — so your budget starts where the evidence points.
-
01
Business Model & Niche
Ecommerce, DTC, or service — this determines which platform typically drives intent vs discovery for your niche.
-
02
Competitor Ad Presence
We map where competitors are winning or absent on both platforms — a gap or saturation signal.
-
03
Meta Benchmarks
Industry benchmark CPC, CPA, and ROAS for your niche on Meta — the baseline to project expected revenue return.
-
04
Google Benchmarks
The same benchmarks on Google — so both projections rest on data from your niche, not averages.
-
05
Your Spend vs Revenue Trend
We diagnose whether flat revenue is a targeting, platform, or creative problem before spending more on it.
-
06
The Recommendation
Meta only, Google only, or both — with reasoning tied to the five steps above. Never a default.
Why Funnele for PPC
Built for the industries we serve.
Ecommerce and DTC brands come to us stuck at the same revenue despite steadily rising ad spend. Our job is to break that ceiling: grow revenue in proportion to spend increases, whether you sell fashion, beauty, furniture, wellness products, or professional services.
No cost. No commitment.
See what your marketing is leaving on the table.
Get a full audit of your website and marketing with concrete recommendations — before you spend a dollar with us.