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Willow & Nest, a boutique home decor brand, struggled with poor keyword rankings, minimal organic visibility, and a declining base of returning visitors on their website, www.willowandnest.Com.
Funnele executed a full-scale SEO program—technical fixes, content revamp, and a backlink strategy—to drive discoverability and long-term growth.
Lazrus Golf is a fast-growing eCommerce brand specializing in premium golf equipment and accessories, including golf clubs, wedges, irons, putters, golf bags, and training gear. The brand focuses on delivering high-quality golf products at competitive prices for both beginner and experienced golfers.
Despite offering competitively priced products and maintaining strong customer reviews, the website faced several SEO challenges that limited its organic growth potential. Key issues included low visibility for competitive golf-related search terms, limited category page optimization, underdeveloped content marketing efforts, and insufficient authority within search engines. These challenges affected the brand’s ability to consistently attract high-intent buyers and maximize organic revenue opportunities.
Our SEO campaign focused on solving critical growth challenges and delivering measurable business impact through:
Improve rankings for high-intent keywords related to golf clubs, golf wedges, golf bags, and complete golf sets.
Drive targeted organic traffic from golfers actively searching for affordable, premium-quality golf equipment online.
Improve user experience across collection and product pages to increase engagement, reduce bounce rate, and improve conversion opportunities.
Generate higher organic sales by attracting purchase-ready traffic and optimizing category and product pages for conversions.
Limited Category Optimization
Several important collection pages lacked SEO-focused content and keyword targeting, restricting visibility for competitive golf equipment searches.
Lack of Educational Content
The website had minimal blog or informational content targeting golfers searching for buying guides, golf tips, club comparisons, and equipment recommendations.
Competitive Industry
The golf equipment industry is highly competitive, with major brands dominating search engine rankings for valuable keywords.
Technical SEO Gaps
The website experienced issues related to metadata optimization, internal linking structure, page speed performance, and schema implementation.
Toxic & Spammy Backlink Profile
The website had accumulated a significant number of low-quality and spammy backlinks over time, negatively affecting domain trust and limiting overall SEO performance. These harmful links impacted search visibility and reduced the site’s ability to compete effectively for high-value golf-related keywords.
Conducted comprehensive keyword research to identify high-converting opportunities, including terms such as:
Targeted a balanced mix of commercial, informational, short-tail, and long-tail keywords to capture broader search intent throughout the buyer journey.
Performed a full technical SEO audit and resolved key issues including:
Implemented schema markup for products, collections, FAQs, and reviews to improve search appearance and eligibility for rich results.
Performed a comprehensive technical SEO audit and backlink analysis to identify toxic and irrelevant domains affecting the website’s authority.
Key actions included:
This cleanup helped improve domain trust, strengthen search engine confidence, and create a healthier backlink profile for sustainable SEO growth.
Developed a content marketing strategy focused on:
Published educational and conversion-focused blogs to establish topical authority and attract informational traffic with strong purchase intent.
Executed a targeted link-building campaign through:
This helped improve domain authority and strengthen overall search visibility.
While the total number of referring domains decreased from 591 to 391 during the cleanup process, the overall quality and relevance of backlinks improved significantly, resulting in better domain trust, stronger keyword rankings, and improved organic visibility.
Achieved first-page rankings for 14 targeted keywords, with several high-value keywords gaining strong visibility in SERPs.
| Results (6 Month Impact) | |||
|---|---|---|---|
| Metric | Before | After | Growth |
| Organic Traffic | 2000/mo | 5500/mo | 175% |
| Top 10 Keyword Rankings | 8 | 22 | 175% |
| Organic Revenue | 2800 | 18000 | +500% |
The implementation of a tailored SEO strategy helped Lazrus Golf significantly improve its organic search presence, keyword visibility, and revenue growth within a highly competitive golf equipment market.
Through advanced keyword targeting, technical SEO improvements, content expansion, and authority-building efforts, the brand achieved substantial growth in organic traffic and conversions within just six months.
By positioning Lazrus Golf as a trusted destination for affordable, premium-quality golf equipment, the campaign delivered sustainable long-term growth and stronger visibility across search engines.
Founder & Creative Director, Willow & Nest
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