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From Obscure to Unstoppable: How a Local Home Decor Brand Grew Organic Traffic by 649% in 6 Months

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INDUSTRIES:

E-commerce

SERVICES:

SEO

SOLUTIONS:

Web-Traffic Enhancement

Challenge

Willow & Nest, a boutique home decor brand, struggled with poor keyword rankings, minimal organic visibility, and a declining base of returning visitors on their website, www.willowandnest.Com.

Solution

Funnele executed a full-scale SEO program—technical fixes, content revamp, and a backlink strategy—to drive discoverability and long-term growth.

Result

  • 649% increase in organic traffic
  • 1050% growth in returning users
  • 18 keywords ranked in top 10 SERP positions

Full Story

Challenge

Willow & Nest had a strong design aesthetic and high-quality product catalog, but their website was practically invisible in search engines. Built without SEO in mind, www.willowandnest.com had:

  • Thin and outdated product page content
  • Missing meta tags and poor keyword targeting
  • Minimal backlinks and domain authority
  • Technical issues like broken links and duplicate meta descriptions

Additionally, their blog lacked any SEO direction or structure, with no traffic-generating topics covered.

The brand came to Funnele with a simple goal:

"Make us visible and bring in consistent organic traffic."

Solution

Our team at Funnele crafted a comprehensive, phased SEO strategy that focused on building long-term visibility while addressing immediate technical and content gaps.

Here’s what we did:

  • Technical SEO Fixes: Crawled the site, fixed broken links, and optimized the URL structure and canonical tags.
  • On-Page SEO Overhaul: Rewrote meta titles/descriptions, optimized H1s and product descriptions based on search intent.
  • Content Strategy: Created a blog calendar targeting long-tail informational keywords, seasonal trends, and buyer intent queries.
  • Internal Linking & Navigation: Structured navigation and internal links to enhance crawlability and reduce bounce rate.
  • Off-Page SEO: Launched a link-building campaign using industry-relevant guest posts and partnerships.

We also set up SEO tracking through Google Search Console, GA4, and third-party tools like Ahrefs to monitor progress and pivot strategy as needed.

Result

Our team at Funnele crafted a comprehensive, phased SEO strategy that focused on building long-term visibility while addressing immediate technical and content gaps.

Here’s what we did:

  • Technical SEO Fixes: Crawled the site, fixed broken links, and optimized the URL structure and canonical tags.
  • On-Page SEO Overhaul: Rewrote meta titles/descriptions, optimized H1s and product descriptions based on search intent.
  • Content Strategy: Created a blog calendar targeting long-tail informational keywords, seasonal trends, and buyer intent queries.
  • Internal Linking & Navigation: Structured navigation and internal links to enhance crawlability and reduce bounce rate.
  • Off-Page SEO: Launched a link-building campaign using industry-relevant guest posts and partnerships.

“We were completely invisible before. Now, over half of our sales are coming from Google searches. We’ve never seen growth like this.”


Ella Raymond

Founder & Creative Director, Willow & Nest

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From Obscure to Unstoppable: How a Local Home Decor Brand
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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From Obscure to Unstoppable: How a Local Home Decor Brand Grew Organic
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Read More
From Obscure to Unstoppable: How a Local Home Decor Brand Grew Organic Traffic by 649% in 6 Months
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Read More
Home Decor Brand Grew Organic Traffic by 649% in 6 Months
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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